Login Frequency Marketing: Force Them to Come Back for More! December 7, 2009
Posted by Robert Puddy in : Business , trackbackMany people falsely believe traffic generation is the cure for an
unprofitable Website. While every site obviously needs visitors to flourish, the reality is that most struggling marketers are not properly leveraging the traffic they already have.
When I first brought this topic up on my blog, I caused a bit of a stir. It’s
difficult for website owners to understand that they can make more money without increasing their traffic but there’s nothing new to the “more is less”
philosophy. Virtually every marketing consultant on the planet will ask you to
look closely at resources you already have, before urging you to develop new
products or look for new prospects.
In this article I’m going to concentrate on a strategy dubbed, Login Frequency
Marketing, or LFM. This straightforward concept is the single biggest
contributor to my early success. It allowed me to stop working hard for a little
extra cash and start enjoying a great full-time living from Internet marketing.
When I first began my journey to online success, I struggled with issues that I
suspect many people reading this can relate to. I lacked the resources to
compete with the big hitters, I didn’t have much traffic and I couldn’t line up
JVs because nobody knew me.
I used the membership site model to overcome every single one of these issues
and, with only a small amount of effort, you can duplicate or exceed my success.
Don’t be intimidated by the idea of owning a membership website. Contrary to
popular belief, membership sites do not always involve a monthly commitment to creating new content. It’s not written in stone that your member program must require you to convince prospects to sign up for a continuity plan.
The typical response to the suggestion of starting a membership site is
hesitation or dismay, primarily because of the way this model has been portrayed in mainstream discussions. Over the next few months I’m going to outline a membership site method that is neither commonly taught, nor used, but that can produce incredible results.
I look forward to busting a few of the main myths and misconceptions surrounding the membership site model. For now, here are the key points I want you to absorb:
• Your member site does not necessarily have to promise new content each month.
• You can profit immensely without charging a recurring monthly fee.
• A successful membership site can be built around any product or service!
• Above all, a membership site is a powerful delivery mechanism!
This particular delivery system can bring you eager JV partners, residual
income, instant traffic, and a responsive mailing list. For these and other
reasons I believe the membership model is absolutely the most effective avenue for building an unstoppable online business. A membership site following the LFM strategy can greatly enhance the results of even the most basic campaign. Allow me to demonstrate how this works.
Login & Cash In
Let’s say you want to build your list by giving away a free report. Rather than
just using an autoresponder to collect signups and sending the download link via email, you can place your gift inside a secure member’s area.
Member registration forms take about the same time to complete as email
subscription forms, and prospects who really want your free information will be
happy to fill out a couple of extra fields. Once the process is complete your
membership software can add the new signups directly into the autoresponder
database of your choice.
When your new subscriber/member logs in to collect his or her gift, you can take them through an entire series of paid offers before they arrive in the main
member’s area. As this person has just taken positive action by requesting
something from you, they are ideal prospects for an exciting offer. Most quality
member scripts will allow you to configure the offer process for maximum profit; if a member chooses not to buy the first offer the software can show them a “second chance” pitch that gives them specially reduced pricing.
This is such a simple strategy, yet it allows you to literally get paid while
you build your list! With a good membership script you can even track affiliate
sales on the login offers, thus providing other marketers with an incentive for
sending you new subscribers.
Once you have a login mechanism, you can pull those same people back into the system and walk them past new offers anytime you like; all you have to do is add more free content or gifts to the download area. Send an email inviting members to login and collect a new bonus you’ve just added, and watch the money roll in as a percentage of them also make a purchase.
| EXPERT TIP: Whenever you want to test a new sales page, you can simply add it to your membership site as a login offer. |
This is such an incredibly easy way to make money. Over the years I have
identified a whole host of ways to get members to log back in. You might even
consider requiring your members to login at least once every 30 days to retain
active status. By configuring your script to send reminder emails, you’ll be
able to present new offers on a regular basis as people log in just to avoid
being deleted from the system. Repeat traffic of this nature is one of the most
reliable ways to increase revenue
You can also give each of your new members an affiliate link so they can build
your list and create more new sales for you. In fact you can send the affiliate
information out automatically each time someone registers an account. In this
scenario instead of just sending a welcome email with the download link each
time a subscriber comes along, you’ll be actively compounding your earnings by instantly converting new leads into affiliates.
Joint Venture Bait
I discovered early on that just having a login mechanism could even help me
generate more JV support. It was actually quite shocking what a simple login
page allowed me to do in terms of recruiting powerful, joint venture partners.
It occurred to me that if I couldn’t generate plenty of my own traffic, perhaps
I could use the flow of traffic generated by successful marketers. You’ve
probably heard this before and if you’re like most, you’ll say it sounds
impossible… but it’s not. In fact pulling traffic from existing sources is
surprisingly easy once you have a plan and some leverage. The key word here is leverage; you need something prospective partners want.
A simple membership website allows you to create instant leverage because you have a platform for delivering long-term exposure to any promotional partners. In my case I got people with large email lists to promote my products by agreeing to place permanent ads for their products on my member login page.
I benefited from a spike in leads and sales from their email broadcast and they
enjoyed a steadily growing stream of traffic from my ad. As my membership grew so did the number of visitors I was able to send to my joint venture partners. By using a simple rotator script to display ads from multiple partners, I easily lined up reciprocal email promotions from many people and over time I received a substantial flow of traffic from those mailings. This is a totally win-win scenario and you don’t need much to pull it off.
Even if you don’t have many members in the beginning, most people will be willing to work with you as long as your site and product are quality. Prospective partners will understand that, because of the permanent nature of the ad on your login page, their traffic will increase over time as your membership expands.
This tactic takes a little time to pay off but it’s totally worth it. I’ve built 4 separate six-figure business and a mailing list of over 160,000 readers using this easy cross-promotion model.
These suggestions really are only the beginning of what’s possible with membership sites. Just about every marketing, sales and promotional basic, can be made more effective by implementing a membership model. I hope you’ll stay tuned as I bring you new ways to exploit this simple platform each month.
| Checkout the Login Frequency Manuscript at http://loginfrequencymarketing.com |
Comments»
Fantastic Message Robert. You are right though, putting your free report behind a secure memberships helps. I have seen major improvements by asking the to gain access to the free secure members area rather than asking them to enter there name and email address.
Shannon
Thats a very interesting strategy Robert.
The advantage of having a membership site, is that it can give you the instant image of looking professional right from the first customer.
The key message here is that you need something of quality. Once you have that and some good strategies, you can push your product along to success.
The case of offering your clients an offer everytime they log in is also very interesting. Something i have not been doing with my membership site and no doubt money i have been losing out on.
That one strategy alone, pays for the time spent reading your blog!
The buy link on the login frequency manuscript doesn’t work.
Your one of the few people I bother to read nowdays Robert! Thanks for thought provoking ideas.
Nice article… thanks for sharing
Robert,
I found this article both integuing and revealing. Thank you - this is great content.
Keep it coming,
Mark Edward Brown
Hi Robert,
I understand what you’re saying, but exactly how does one start a membership site?
I’ve quite a bit of PLR products I managed to get my hands on just sitting on my hard drive. I’ve thought of offering them on my blog, but my mastery of cpanel isn’t quite up to speed.
But the idea of using these PLR products as an enticement to join a membership site intrigues me.
Thank you so much for that information. It brought me back to the conference Roger and I attended in Baltimore. Hearing you tips and thoughts again brought your messages up from the bottom of my brain where I forgot some of the lessons. lol.
Again thank you for the follow up info and look forward to more of your teaching skill.
Bruce
That was remiss of me wasn’t it
Its fixed now, thnks for letting me know
Wow what a great summation of what works. I am eager to start working on these concepts.
Hello Robert,
Thanks for this insightful and informative article.
I am still intmidated by the thought of my own membership site, but it sure does seem more doable than before I read your article.
Keep up the great content that you deliver and soon I will be doing it instead of just wanting to.
Continued success, Robert and thanks!
Really very nice article