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Helping your affiliates to build their own list instead of yours should increase your profits June 22, 2008

Posted by Robert Puddy in : Business , 9 comments

Frustrated with the way some members are not listening and using Traffic exchanges in a completely innapropriate way, I decided to put my money where my mouth is and give Advertising Know How members a purpose built squeeze page to run in traffic exchanges with a product I sell for $47 as the hook.

If they use it, then they cant help but build there own list, and i’m even supplying the AR series for them to put into their autoresponder. Over the years I find I pay out the most in affiliate commissions to those people who have a list of their own.

So the new affiliate links instead of promoting Advertising Know-How now promotes the members own list building, kinda goes against the grain of all other affiliate programs out there by not promoting my site directly.

But giving them a way to build a list of their own should mean my affiliates will sell more of my products, So I made it go live today lets see if I’m crazy or a genius

Here is the sample url to the new link you have in your affiliate tool box
Build your list with this exclusive affiliate page in Advertising Know-How

To take advantage of this new exclusive AKH strategy you need to log in and read the new welcome page, and add in your autoresponder code, press save then click on the link to the affiliate tool box to get the link to your new list building page.

Remember you can use this list to promote any product you wish to, promoting AKH is not compulsary, you can use the squeeze page and the special gift to build a list to promote what ever you want to. We do hope some of you choose to promote AKH using the 7 pre written emails that you will also find in the affiliate tool box area.

Good luck with your list building
Robert Puddy

Internet marketing is a game so play to win June 9, 2008

Posted by Robert Puddy in : Business , 11 comments

There is an old adage in offline sales that every sales manager worth his salt will use to judge his sales force… “If your not getting complaints and cancelations your not pushing hard enough” and its true online too. Here’s another little tidbit…

YOU CANT WIN EM ALL, SO USE THE METHODS THAT GET THE HIGHEST SCORE
(disclaimer i’m talking legal methods)

Want another one…

Dont make the customers mind up for him, you dont know him/her so dont presume they cant afford it, or dont need it, or dont want it. And don’t presume because they said no to the first offer they wont be interested in the next offer because in In selling no doesnt mean no forever it just means you haven’t made the right offer yet. So keep making offers untill the customer either buys or leaves the site. Even if they do purchase your first offer dont presume they dont want the upgrade or the kewl add on that goes with it etc etc.

Its not your job to make the customers mind up for them, its your job to keep selling to them, if you were a salesman offline working for an employer you would soon lose your job if you didnt hit targets and quota’s. Its the same with online marketing, if a prospect is on your website then its your job to sell them as many of your products as you can persuade them to buy.

Once while training a new salesman for the company I worked for I watched him get up 5 times from a presentation because the customer said no, 5 times I countered the objection and the end result was the prospect became a customer and bought 2 units for every workshop he operated from (and he had 3 locations making 6 sales in all). Had the trainee got up and left at the first no then that sale wouldn’t have been made.

If you never get cancelations then you wern’t pushy enough, make the sale deal with buyers remorse afterwards. If you let go to early yes you wont get to many complaints but conversly you will have left some sales behind that would have been fine if you had only pushed a little harder.

Robert

PS: If your a member of my forum at http://forumknowhow.com we have a thread there discussing this blog post so hop on over and join in, once you left a comment here of course :)