You dont need more traffic…less is more May 3, 2009
Posted by Robert Puddy in : Business , 21 commentsUntil you get over the “I need more traffic” and get into the I need to optimise my system you will never get this.
Sending traffic to a site that doesn’t convert is the real problem, doesn’t matter how much traffic you send to a badly converting site it will never be enough.
Most people put up a site with no idea how to monetise it properly and then spend the next 50 years complaining they don’t have enough traffic.
Paying for traffic to do test runs is not that expensive, and in the long run much more cost efficient. If you cant afford to spend $100 on a test run of traffic to get your metrics then you shouldn’t really be in IM
Most people already have traffic they just don’t use it effectively, that’s the main problem.
Once you have some traffic, you should be spending time and money on perfecting your system not on more traffic, once you have that nailed down spending $1000 on traffic knowing your going to make $3000 isn’t a difficult choice.
Having a clear objective of what your webpage is there to achieve, and a clear systemised process to monetise it is the key to success in sales (online or off)
Running traffic through a site to test your process is as easy as buying the traffic, either through PPC or other form of paid advertising. While you may not make a profit right away, you will be able to test and tweak using that traffic.
Once you hit the optimum conversion then you can just do more of the same. The problem is when someone asks how can I drive more traffic they really mean how can I get more traffic without paying for it.
And the scary thing is, you only have to do this a couple of times to have a traffic base to use on any new site… your lists… they can be used in small test runs to see how your site performs.
I use my time to find ways to squeeze another 1% conversion rate out of my existing traffic, and my credit card to increase the traffic when I achieve that.
Let me ask a question…
If you know that for every $1 you spend on advertising you make $3 in sales, are you going to worry about generating free traffic or are you going to spend more $ and get it instantly?
And here is another problem I see…
Folks want to make profit from the initial sales page or they see it as a failure, I actually don’t mind making a loss on the initial sale to get them into the sales funnel.
Look at Godaddy they spend millions of dollars advertising a service that loses money on the front end, they make a loss on every domain name registered yet they pay for advertising at the super bowl to lose that money.
Why is that?
Its because they know once they have customers in the funnel they can make huge amounts selling them other services.
Traffic generation is only restricted by one thing, your ability to pay, or your credit limit
