Once You Get It June 2, 2010
Posted by Robert Puddy in : My SItes, Business , 10 commentsThere are two basic ways to make money online. (there are thousands of methods but only 2 ways)
Through marketing, or through mass traffic generation. (when you can do both watch out!)
Most people don’t truly “get” marketing and go for the “easy” kill (mindless traffic generation). Example - Adsense sites, link bombing, mass site creation, super mega backlink packets, etc…
This is the lets throw as much crap against the wall and see what sticks method, its guaranteed to fail. With such a hit or miss strategy the odds are stacked against you, this is the one in million chance of success syndrome that defeats people. They get dissillusioned and sceptical about all things IM. and a vicious downward spiral occurs.
For most people traffic is the last thing they need.
The more traffic you send to a badly converting web page the more dissillusined you get and the spiral gets faster and faster until you have no hope of success… That is, until you can learn marketing.
The good news is Marketing is a science that can be taught easilly…The bad news is the key to making marketing work is not just knowing the science, its knowing when and where to apply it.
Marketing is basically about learning to convert the information searcher, or the non-buyer, or not sure buyer, into your buyer.
Examples… Offering freebies to get on a list, one time offers, targeted reviews, bonus offers, special prices, webinars, product launches, persuasive articles, jv’s, building authority and trust, etc…
Now, at the very core of marketing, is knowing the type of audience, how to communicate with them, creating value to match their wants/needs, and then persuading the sale.
If you are driving traffic and not getting the result you desire then you are probably not really putting in the effort and thought into understanding the product and the targeted buyer, and subsequently matching them up.
This can be quite the mystery, even to seasoned veterans. People are weird, and unpredictable at times.
You must learn to create or communicate value, answer and remove objections, and all to the appropriate audience.
In short, most people are looking for methods, but skip the actual marketing. It’s understandable. nobody teaches “marketing” anyway because nobody buys it. You usually only find it hidden in the trenches of products behind the flashy methods. People don’t want to think, they generally just want some method to blindly follow. So you probably won’t find this type of info in too many IM products.
The LFMpire builders coaching program is different, the core of the program is the marketing. Giving you a blue print site and then offering coaching on demand by giving you personalised hot seats on all the sites you build with the login frequency software is the key to making our students successful.
Once you get it, the quick fix is easy. And you can move on and use and understand the flashy methods to create true wealth.
Another example, I could no doubt make a product this afternoon, and sell it in the warrior forum as a WSO tomorrow and make money, but that doesn’t mean anyone else can do the same. See, the method itself isn’t the answer. Without knowing the marketing, the audience, or what they value, a WSO could be a giant flop.
Finding what people want is easy…Driving traffic is easy…selling and marketing the thing is harder, unless you have the marketing basics down pat and understand the why when and where to use them
Emotional intelligence is way more important than tech. knowledge. But guess what most focus on?
Once you understand this principle than you can use about any method you want…
