Adding some holly and a picture of me in a Santa suit increased OTO conversions by 200% December 21, 2008
Posted by Robert Puddy in : My SItes , trackbackChristmas tip…
By adding some Christmas decoration to the normal site header and having a picture of me in a Santa suit really did increase conversions on one time offers. We tested it on 2 completely different sites Instant Squeeze Page Generator and on Advertising Know How our Traffic Generation Portal
By Making it a special gift from Santa instead of just a normal special offer seemed to trigger a much better response, in the case of Advertising know how we did reduce the normal price slightly, but in the case of Instant squeeze page Generator the price remained the same with an equal response rate being achieved.
It just goes to show if you test and track and make the effort to change things around for special events then sales and conversions can be increased at least over short periods. So now I’m off to get new headers made for Easter and Thanksgiving 
Robert
Comments»
Whow… dressing like Santa increase conversion by 200%.
During the election, if you dress like Obama, you could have increase
conversion by 2000%
Yew Heng
http://www.embraceinternetwealth.com
Hello Robert,
I like your ideas, and will follow, so please keep in touch.
Regards,
That is fantastic news.
Trouble is if you resided in the U.K. like me some would complain that you are likely to offend non Christians.
One local Council complained like this when one resident put his annual Christmas Lights up.
Happy Christmas by the way.
What genius came up with that idea?! Glad to hear the change of look helped.
Thanks Robert,
That is great info.
I always look forward to your posts, will be watching to see what you come up with at Easter. Should be interesting!
What if Santa had a beautiful daughter? I bet she could sell something.
The more personal and current you make it, the better conversion, because it just isn’t “titles” it’s personality added and people love that.
Terrance Charles
www.thesimplecode.com
Why wait till easter? You could easily do:
-New years - party hat and fireworks
-Valentine’s day - Robert in a cupid suit
-Then easter…
Don’t forget Halloween… you do have halloween in the UK, right?
It’s a great idea and a good way to keep a fresh look to the site/offer.
Hey, don’t forget Valentines Day!
Hi Robert,
It looked great. In fact I was disappointed when I returned today to your site and I did not find Santa anymore, everything was back to normal. Sure, I await Valentine.
Great ideas, big business! Keep it up!
One more thing Robert. I also love this blog, it helps me a lot!
Best regards,
Maria Cloetens
www.WhoIsMaria.com