Once You Get It June 2, 2010
Posted by Robert Puddy in : My SItes, Business , 9 commentsThere are two basic ways to make money online. (there are thousands of methods but only 2 ways)
Through marketing, or through mass traffic generation. (when you can do both watch out!)
Most people don’t truly “get” marketing and go for the “easy” kill (mindless traffic generation). Example - Adsense sites, link bombing, mass site creation, super mega backlink packets, etc…
This is the lets throw as much crap against the wall and see what sticks method, its guaranteed to fail. With such a hit or miss strategy the odds are stacked against you, this is the one in million chance of success syndrome that defeats people. They get dissillusioned and sceptical about all things IM. and a vicious downward spiral occurs.
For most people traffic is the last thing they need.
The more traffic you send to a badly converting web page the more dissillusined you get and the spiral gets faster and faster until you have no hope of success… That is, until you can learn marketing.
The good news is Marketing is a science that can be taught easilly…The bad news is the key to making marketing work is not just knowing the science, its knowing when and where to apply it.
Marketing is basically about learning to convert the information searcher, or the non-buyer, or not sure buyer, into your buyer.
Examples… Offering freebies to get on a list, one time offers, targeted reviews, bonus offers, special prices, webinars, product launches, persuasive articles, jv’s, building authority and trust, etc…
Now, at the very core of marketing, is knowing the type of audience, how to communicate with them, creating value to match their wants/needs, and then persuading the sale.
If you are driving traffic and not getting the result you desire then you are probably not really putting in the effort and thought into understanding the product and the targeted buyer, and subsequently matching them up.
This can be quite the mystery, even to seasoned veterans. People are weird, and unpredictable at times.
You must learn to create or communicate value, answer and remove objections, and all to the appropriate audience.
In short, most people are looking for methods, but skip the actual marketing. It’s understandable. nobody teaches “marketing” anyway because nobody buys it. You usually only find it hidden in the trenches of products behind the flashy methods. People don’t want to think, they generally just want some method to blindly follow. So you probably won’t find this type of info in too many IM products.
The LFMpire builders coaching program is different, the core of the program is the marketing. Giving you a blue print site and then offering coaching on demand by giving you personalised hot seats on all the sites you build with the login frequency software is the key to making our students successful.
Once you get it, the quick fix is easy. And you can move on and use and understand the flashy methods to create true wealth.
Another example, I could no doubt make a product this afternoon, and sell it in the warrior forum as a WSO tomorrow and make money, but that doesn’t mean anyone else can do the same. See, the method itself isn’t the answer. Without knowing the marketing, the audience, or what they value, a WSO could be a giant flop.
Finding what people want is easy…Driving traffic is easy…selling and marketing the thing is harder, unless you have the marketing basics down pat and understand the why when and where to use them
Emotional intelligence is way more important than tech. knowledge. But guess what most focus on?
Once you understand this principle than you can use about any method you want…
Check out the Login Frequency Marketing Software here
Check out the LFMpire Builders Coaching Programe here
Login Frequency Marketing supercedes the old Launch Formula Marketing April 21, 2010
Posted by Robert Puddy in : My SItes, Business , 12 commentsIf your here because you read my email and wanted more information, Welcome here is the long version 
Gary and I (along with our in house team) have just spent the last 5 months completely revamping our premium product LFM
Over the last 18 months we have been steadilly building up our coaching program based around the launch formula Marketing membership software
Over that time we have come to realise that launch formula marketing was a dumb name for something that has become not just software but a marketing strategy responsible for giving not just us but our coaching students a full time income online.
In short its not just software its a money making machine, and were so proud of what its done for both us and other people we decided to give it a real identity. So we are rebranding it as well as revamping it.
Launch formula marketing is dead…
Long live login frequency marketing
Right now if you go to
http://loginfrequencymarketing.com all you will see is my old version of the LFM manuscript no links to purchase the software at all.
Because while we have pretty much everything put together there are still some elements left to do, not much but enough to delay putting up the full sales letter with all the new features and benefits etc.
There is still a couple of additions to the software we have to test before we add it.
But whats there is so powerful I want it for myself… NOW
So I have told Gary and the team to update the LFM installer and make it available to me, which means you have an opportunity.
A small window in which to get it for half price…
Ok so I know you will have questions, first of which is if its so great, why offer it at half price. Because it isnt 100% complete, while the new user manual is done, the new manuscript isnt finished yet and thats a significant piece of the puzzle
We decided if were going to rebrand the software into not just software but a strategy we needed to make sure you could use that strategy to make you money the same way we (and our coaching students) do so the manuscript is a complete How and why to use each of the features in LFM
Yes thats right we are going to explain step by step why we put each feature into login frequency marketing, how we use it, and how it brings us traffic and sales. So by being a little patient and waiting a week or so for that and the other features were still testing you get the 50% discount.
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Example video of how we show you everything
http://www.youtube.com/watch?v=Nlil0xb6N1s
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And the promise that you will get access to everything as we complete each module of the new software and program. We will even give you the chance to join our full coaching package at a vastly reduced price just for being our beta customer.
So before this gets to long here is the link to get the Login Frequency Marketing software at half price
http://loginfrequencymarketing.com/signup.php?pc=special
Most Software products just let you lose with the software and your on your own, This one comes with a brand new user manual, user cheat sheets and marketing manuscript being written to compliment this product.
We plan on showing you how each feature should be used to increase profits, over my shoulder explanations of where and why each feature should be used.
Marketing suggestions and examples that you can follow and integrate into your business.
In a nutshell were going to tell you this feature is here because it allows you to make money by doing this, this and this
So what are all these exciting new feature I keep harping on about?
Custom Themes
(Including access to an LFM theme generator so you can build custom themes on the fly)
Last Login and IP Tracking
(very useful when you need to fight fraudulent refunds or charge backs)
List Incomplete Signups
(Very useful when someone aborts the payment process when they get to the payment page, this allows you to give them a special deal when they login to the pending page, and increases revenue)
Twitter integration
(So your members can tweet about your site from in the members area)
Face Book integration
(So your members can add messages to their face book profile about your site from in the members area)
Amazon S3 integration
(So you can easily and quickly add videos to your product pages)
Integrated Video Player
(Add video to your LFM pages easily… video player integrates automatically with your Amazon S3 codes, but even if you don’t use S3 the video player makes adding video to your pages super simple)
Integrated audio player
(Adding MP3 files is now a cinch using our LFM audio player)
Create Rebranded PDF files (unlimited)
Being able to offer customised rebranding of e-books is a very profitable up sell strategy
Customise your affiliate area to include affiliate ads
Multilevel Menu system
Every time you add a content page to your LFM site the system auto adds a tab to your navigation Bar, these can be associated with Parent tabs to create multi level Menu’s Extremely useful when you create a lot of content
And Finally… This is not a permanent offer, its a one off chance to get in on something while its in Beta. the link will be gone in a week, or at least it wont work anymore…
