Dispelling the Myths

The typical response to the suggestion of starting a membership site is hesitation or dismay, primarily because of the way this model has been portrayed in mainstream discussions. Don’t be intimidated by the idea of owning a membership website. Contrary to popular belief, membership sites do not always involve a monthly commitment to creating new content, and they don’t always have to convince prospects to sign up for a continuity plan.

Here are the key points I want you to absorb:

• Your member site does not necessarily have to promise new content each month.
• You can profit immensely without charging a recurring monthly fee.
• A successful membership site can be built around any product or service!
• Installing and configuring a membership site isn’t complex (it can even be outsourced for peanuts).
• Above all, a membership site is a powerful delivery mechanism!

This particular delivery system can bring you eager JV partners, residual income, instant traffic, and a responsive mailing list. For these and other reasons I believe the membership model is absolutely the most effective avenue for building an unstoppable online business. A membership site following the LFM strategy can greatly enhance the results of even the most basic campaign. Allow me to illustrate just one brief example of how this works.

Let’s say you want to build a mailing list by giving away a free report. Rather than just using an autoresponder to collect signups and sending the download link via email, you can place your gift inside a secure member’s area.

Member registration forms take about the same time to complete as email subscription forms, and prospects who really want your free information will be happy to fill out a couple of extra fields. Once the process is complete your membership software can add the new signups directly into the email autoresponder database of your choice.

When your new subscriber/member logs in to collect their gift, you can take them through an entire series of paid offers before they arrive in the main member’s area. As this person has just taken positive action by requesting something from you, they are ideal prospects for an exciting offer. If a member chooses not to buy the first offer, you can show them a “second chance” pitch that gives them specially reduced pricing.

This is just one way to use the login mechanism to increase your profits. It’s such a simple strategy, yet it allows you to literally get paid while you build your list!

Because you have a login mechanism in place, you can pull those same people back into the system and walk them past new offers anytime you like; all you have to do is add more free content or gifts to the download area. Send an email inviting members to login and collect a new bonus you’ve just added, and watch the money roll in as a percentage of them also make a purchase.

I’m going to show you a myriad of different ways that the membership site model can be used to present additional offers to your members but remember I said that this can also help you establish joint ventures?

Turn the page to part 5 to find out how.

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Every brick of my growing, and extremely profitable, online business, is built upon
straightforward, but carefully designed… membership sites With a Plan
See the Plan here http://loginfrequencymarketing.com
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