Creating Re-Directing Traffic

If you’re going to tackle the issue of traffic, the first thing you must do is understand the nature of the problem. This may sound like an obvious thing to say but I see a lot of people struggling in this area because they haven’t really thought about what it is they’re trying to accomplish. Clear away any preconceptions you might have and just go with me for a few moments.

First, and most important, you must understand that the concept of creating traffic is a myth. Hence, the title of this section being called, not Creating Traffic, but rather, RE-Directing Traffic. You may think this is merely a semantic distinction but if you can truly grasp this concept it will open your eyes to the reality of Internet activity.

Web traffic isn’t created; it’s just a naturally occurring phenomenon of the Internet-savvy 21st century. People all over the world are going online more frequently and for longer and longer periods of time. In fact, thanks to mobile Internet access, you could say that many people are online 24 hours a day.

The truth of the matter is that to truly CREATE traffic you would have to contact a person offline and then convince them to power up their PC, connect to the web, and then visit your website. Even direct marketing and telesales operations who aim to accomplish traffic creation in this way won’t usually convince someone to drop everything and go online that instant. In practice, all they can hope to do is plant an idea in someone’s mind so that, the next time they log in to check their email, they remember to visit the promoted website.

When marketers say they want to create traffic, what they really mean is that they want to direct traffic to their website. At any given moment in time there exists Internet traffic made up of millions of people that are either surfing randomly or online for a specific purpose. Rather than trying to do the impossible and manifest visitors out of the ether, tap into these existing hordes of traffic and divert some of them your way.

Think like a hot dog vendor for a moment. Does a hot dog vendor set up his cart in the middle of nowhere and then send out leaflets hoping to attract visitors? Of course not! He goes where there is ALREADY an abundance of people, establishes a visible position, and starts pulling traffic his way. To begin with, most people will be on their way somewhere, and just stop to grab a hot dog before continuing on their journey. But eventually, some of the regular foot traffic in that area will start to go out of their way to buy a hot dog for their lunch.

There’s a very good chance that you’re not in business online to sell hot dogs but the principle is the same. Find places that already enjoy a large volume of regular visitors and convince some of that traffic to make a stop-off at your website.

As a really quick exercise, grab a pen and paper and make a list of all the places you visit online more than once a month. Don’t worry about making an exhaustive list, just scribble down as many as you can think of. Once you’re done read through your list and imagine yourself travelling through the Internet to each place on your list.

What you’ve created is an overview of the routes you regularly travel through on the Internet. Every person who goes online on a regular basis will be able to plot their own individual course. The purpose of this exercise is to try and visualise Internet traffic as a constantly moving stream of people, and start to think about how you can insert yourself into their field of vision.

Over the course of this article series I’m going to teach you, literally, dozens of different ways to successfully re-direct traffic to your website. Many of them are easy to understand and simple to set up. Before we get into these specifics, however, reflect for a moment how powerful this knowledge is and how greatly this can change your approach to driving customers to your website.

The idea of, trying to create as little as 100 visitors, from scratch, is a daunting prospect. But going to where there are already TENS of THOUSANDS of people and directing less than 1% of them to go your way for a little while? That sounds… dare I say it… easy.

For part 3 of the membership site cheat sheets click here

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