Internet marketing is a game so play to win June 9, 2008
Posted by Robert Puddy in : Business , 11 commentsThere is an old adage in offline sales that every sales manager worth his salt will use to judge his sales force… “If your not getting complaints and cancelations your not pushing hard enough” and its true online too. Here’s another little tidbit…
YOU CANT WIN EM ALL, SO USE THE METHODS THAT GET THE HIGHEST SCORE
(disclaimer i’m talking legal methods)
Want another one…
Dont make the customers mind up for him, you dont know him/her so dont presume they cant afford it, or dont need it, or dont want it. And don’t presume because they said no to the first offer they wont be interested in the next offer because in In selling no doesnt mean no forever it just means you haven’t made the right offer yet. So keep making offers untill the customer either buys or leaves the site. Even if they do purchase your first offer dont presume they dont want the upgrade or the kewl add on that goes with it etc etc.
Its not your job to make the customers mind up for them, its your job to keep selling to them, if you were a salesman offline working for an employer you would soon lose your job if you didnt hit targets and quota’s. Its the same with online marketing, if a prospect is on your website then its your job to sell them as many of your products as you can persuade them to buy.
Once while training a new salesman for the company I worked for I watched him get up 5 times from a presentation because the customer said no, 5 times I countered the objection and the end result was the prospect became a customer and bought 2 units for every workshop he operated from (and he had 3 locations making 6 sales in all). Had the trainee got up and left at the first no then that sale wouldn’t have been made.
If you never get cancelations then you wern’t pushy enough, make the sale deal with buyers remorse afterwards. If you let go to early yes you wont get to many complaints but conversly you will have left some sales behind that would have been fine if you had only pushed a little harder.
Robert
PS: If your a member of my forum at http://forumknowhow.com we have a thread there discussing this blog post so hop on over and join in, once you left a comment here of course 
Hidden Traffic Formula May 31, 2008
Posted by Robert Puddy in : Business , 10 commentsTraffic exchange is probably the worst name someone could have come up with for what is probably in its simplest form is a classified ad network on steroids.
10 years ago when these were first invented they were in essence a “you show me yours and I will show you mine” scenario, and was probably the very first integrated marketing concept with people sharing traffic with each other.
Bear in mind it’s a phenomenon solely targeted to money making opportunity seekers (IE: Internet Marketers) if your in this Niche then it’s as targeted as it gets.
Dismissing it out of hand is truly closing your mind to the obvious. 100,000’s of internet marketers all of whom are exactly your target market is a dream come true, The only question in your mind should be how to leverage that fact.
Hidden+Traffic+Formula+exchangeListening to experts can make you feel inadequate May 26, 2008
Posted by Robert Puddy in : Personal , 4 commentsDespite doing this marketing online thing for 5 years it still amazes me how much I don’t know. I had the privilege of sitting in on a management meeting at the Mike Filsaime headquarters, I’m not going to divulge what was said because it was confidential, and as i say it was a privilege, but I have to say I came away with a whole lot of stuff to do on my business that I wouldn’t have thought of.
If you ever get the chance to sit down with someone like Mike and discuss this business then take it with bells on. If your an action taker, you cannot fail to make a success of your business if you take coaching from experts. I have always said you need to get out and attend seminars and workshops, I have always said you need to take advantage of any learning experience from those that day in day out make this business tick.
But after sitting in like a fly on the wall in Mikes board room, I will be shouting from the roof tops about this stuff at every opportunity…
My personal Thanks to Mike for allowing me to listen in.
Robert
Sydney Workshop on may 7th April 20, 2008
Posted by Robert Puddy in : Business , 4 commentsLooks like I’m going down under
Yesterday I booked my flight to Sydney for a workshop we’re doing there for our Rip2it.com customers, it isn’t open to the general public but if your in Sydney and want to meet up for a beer then drop in on the evenings were bound to be in the bar hotel details are
Radisson Hotel & Suites,
72 Liverpool Street,
DARLING HARBOUR,
SYDNEY, AUSTRALIA
I am going to be in town from the 5th to the 10th, with the workshop happening on the 7th and 8th feel free to come by and say hello
