The Perfect Business Model October 25, 2006
Posted by Robert Puddy in : Business , trackbackUsing the Puddy plan and the Launch Formula Marketing script to grow your lists and build a residual income.
Everyone says the money is in the list.
And it is, but…
Why not build a list and an income all with the same effort, kill two birds with one stone as it were.
Let’s take a look at what’s required to build a list.
You need a compelling reason for someone to give you their email address (commonly known as the hook) this can be a free ebook, e-course a promise of weekly tips etc.
You need an autoresponder and a registration form, and then you need traffic, lots of it.
Once you have traffic, and you are getting subscribers you need a product to sell them so you can monetise your list, there is no point what so ever having a list if you don’t find some way to sell to it.
OK you’re with me so far?
So let’s take a look at what it takes to build a membership site.
(One copy and paste later, plus changing 3 words)
You need a compelling reason for someone to join your site (commonly known as the hook) this can be a free ebook, e-course a promise of weekly tips etc.
You need an autoresponder and a registration form, and then you need traffic, lots of it.
Once you have traffic, and you are getting members you need a product to sell them so you can monetise your list, there is no point what so ever having members if you don’t find some way to sell to them.
Here is where it gets interesting…
A simple addition to the membership site to add extra value means a monthly paid tier (multiple if you can add multiple extras)
Now you have a list (your members) and a potential income (your upgraded members)
Same effort vastly improved result.
I spent a long time (several years in fact) bouncing around trying to build a list of subscribers to an ezine, used up a lot of effort trying to write good content every day, then every week, then every 2 weeks, finally once a month.
Trying to keep an ezine or newsletter current and fresh will drain you of energy. It takes up a great deal of time and effort, so much time the real reason for building a list gets lost.
A list is a tool, nothing more, nothing less…
A tool to make sales, and grow your business
List building is mechanical, it’s about setting up systems that are set and forget, and it is not your job to make everyone on your list happy. It’s about making your list make you happy it’s about using the list to make you a living
(Ducks for incoming with that one)
In the next post in the series were going to look at the mechanics of building your membership lists
Your success
Robert
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