I’m having a hard time putting my thoughts down on paper today even this virtual paper. I had 2 phone conversations over the past 48 hours that made me stop and rethink the whole strategy for the Focus Marketing seminar in Dallas in 2 weeks.
With just 2 weeks to go I deleted the sales letter on the site, and deleted the email series I had set up in the auto responders.
Thousands of dollars of adcopy scrapped, even my two business partners have no idea what i just did. Hopefully they trust me enough to see why I did it and wont get mad at me.
So what were these two phone conversations?
One was from an attendee of last years event, She pre paid for a ticket for this years seminar way back in May 2006. She called me to make sure I hadn’t forgotten her, when I told her that we hadn’t forgot her and she was on the list of attendees
Her exact words were
“oh I’m so glad, I was worried I wouldn’t be able to attend, you changed so much for me last year I just had to make sure I had a seat before it sold out”
Not I was making sure in case i had to ask for my money back but making sure we didn’t forget her and she missed out.
The second call was from a gentleman who is a first time attendee.
During the conversation it came out that he had used his rent money to pay for the ticket, was he having second thoughts and asking for a refund?
No he was also making sure we had his name down for a seat he was just checking everything was in order and he could attend.
The first call made me very happy and proud, its part of the reason I do this.
The second call made me feel guilty and I said so, his response was “don’t be I know this is exactly what i need, I have the talent I just need the contacts, I know next year I will be writing you a testimonial”
Calls like that are the reason why I’m sitting in a hotel room 4000 miles away from my wife and family, or why I spend my time putting on workshops and setting up mastermind
groups in the UK
Now this post is officially longer than the new sales letter up on the site. But I wanted to give you an insight to where my heart is with the Focus Seminars, its about changing lives
I want to change yours, Please read the new sales letter at http://internetseminarsindallas.com/tickets/ and look into
my heart.
Your success
Robert
I
have not only a testimonial for LFM, but for Robert too. I didn't meet Robert
until last October. I have a feeling if I had met him earlier, I'd had been working a lot less a
long time ago. 
First I’ll see you in Dallas and then I wanted to leave a Gazoo for any Blogazoo surfer who stops by.