33 Things I Would Have Paid Good Money To Know Before I Started In Online Marketing Part21-33
Here are the next 10 things I wish I’d known when I started in online marketing:
21. Grow your confidence. This will happen naturally as you experience success in your business, but you need to be confident from Day 1 that you can do the business in the first place.
22. Use to-do lists. Write down goals big and small. Write down what needs to be done this month, this week and today. Prioritize your list. Then do it.
23. Get an accountability partner. Tell each other or email each other each morning with your to-do list. Then tell each other in the evening what you accomplished.
24. Join a mastermind group. If you can’t find one, start one.
25. Don’t blog everyday. In fact, you should spend only 20% of your time creating content and products. Better still, outsource the bulk of your content and product creation. Then focus 80% or more of your time on marketing and building your business. This boils down to ‘Working ON your business rather than IN your business.’
26. Ask for the sale. That’s right, ASK for the sale. I once went to a car dealer and the guy helping me was brand new. I found the car I wanted, but he couldn’t screw up the courage to ask for the sale. Finally another salesperson came over and asked if I was ready to buy. “Yes!” I said. The young sales person looked astonished, but when he had to split his commission with the sales person who asked for the sale, I could see the new guy had learned his lesson.
27. Always have an upsell. If you’re selling a $7 product, offer a $27 on the backend. If your product is $97, offer a $1997 on the backend. If you don’t, you’re robbing your customers who want more and you’re robbing yourself.
28. Continuity rules. Always look for ways to introduce continuity into your business, from the $7 a month membership to the $5000 a month coaching program.
29. Passive income is the result of hard work, not passively sitting on your butt. How many rich couch potatoes do you know?
30. Hire a business coach. You’ll get a fresh perspective you sorely need, as well as good advice and someone to push you to new levels. For every dollar you spend on coaching, you can expect to make $10 or more in just the first year.
31. Invest your profits, don’t spend them. Buy real estate, good stocks or anything of lasting value. Don’t squander your money on ridiculous cars and nights out – there could come a day when you’ll deeply regret it.
32. Think of your mother. Would you be embarrassed to show her your marketing methods? If not, you might want to rethink your strategy. Another thing: Would she tell you that despite how busy you are, you should still eat right, exercise and take a little time off each day? Then be smart and do it. Mom does know best.
33. Have fun. If you’re miserable, you’re not doing it right. Yes there are going to be challenges, but half the fun is overcoming those challenges and persevering. If you hate what you’re doing, you’ve already failed. Do something else. I learned this in my previous profession prior to the Internet, but it holds true no matter what your business.
There you have it – 33 things I wish I’d known when I started. Some of these would have been handy five years into my IM career as well. I hope it helps.
One word of advice – when you do learn a lesson, either the hard way or the easy way – make a note of it. It’s best not to repeat the same mistakes any more than you have to.