Email Marketing Quick Tips

How To Treat An Email List

A mailing list is a marketing tool, it is never created with the intention of mailing family and friends, it is always created as a marketing tool to which you send marketing messages.

If your not getting unsubscribes your not pushy enough

Scenario 1 you get 50 people a day subscribe, your gentle with them send them lots of free stuff and give good info, every now and then you make a pitch

You make a couple hundred a month from your list, and unsubscribe rate is 3 or 4 a month

Scenario 2 you get 50 people a day subscribe your pushy right from the start and pitch in every email... you make several thousand a month from your list and unsubs rise to 10 to 20 a month

Which would you pick?

And incidently unsubscribe rates are not tied directly to the amount of pitches you do, unsub rates are tied to the expectation of subscribers when they open your email.

If they expect to see content and then see a pitch thats when unsub rates rise

Consequently if they know there is going to be a pitch in every email you send when they open it and see the pitch they arent upset and conversion rates go up

Unsub and consequently conversion rates are directly tied to not getting what they expected in the email

Its your job as an email marketer to set the expectation right from the start, train your subscribers to open emails and click on links.

Use content to bribe them into reading them, but make sure there is a link to a promotion somewhere in every email you send

How to profit from PLR products Introduction

A five part article series on profiting from PLR. I'll be the first to admit that I'm not in the greatest physical shape of my life. (although I AM getting back to that point!) When I married my lovely wife 42 years ago, I had a 28 inch waste and weighed in at a paltry 155 pounds.

Recently, I decided it was time to tone up again. So, today we were out looking at equipment.

I happened to spot a shelf of "exercise balls."

You know, the big bright blue balls that you inflate and do various exercises on?
Having seen that they can be useful in toning abdominal muscles (which is where I want to start!), I decided to take a closer look. Here's what I found...
Four completely identical bright blue exercise balls.

I'm talking the exact same size.

The exact same yellow foot pump to inflate the ball.

The exact same tube of glue to repair the ball should you decide to take a razor blade and slice it to bits after a few days.

Three of the products sold for the exact same price of 12.99. The fourth product had an asking price of 16.99.

I immediately decided I would buy the 16.99 version.
Why spend more money for the exact same product?

Here's why...

How to get subscribers more motivated

This article series is all about helping you make more money from lists. Whether it’s your list or someone else’s list, whether you are sending a newsletter or a solo mailing … doesn’t really matter.

You’re about to read through some of the "best" ideas for increasing your profits when you do mailings of any kind to any list.

Some of these tips deal with getting more people to open your email; others with getting more people to read your email and still other tips refer to getting more people to take action.

All of them are included for one reason: to help you make more money from lists.

Find out how here