Five Bonus Tips Give More to Earn More
Most Internet Marketers think of bonuses as no more than an afterthought, and that's the wrong approach. If you look at all of the big marketers out there, they use bonuses to encourage sales of affiliate products and their own products.
The reason they use them so regularly is because they work, and they work incredibly well.
Not currently using bonus products?
Below you'll find my top five countdown of why and how you should be using bonus products – including a top secret technique that you can use today to multiply your income from a single bonus offer.
#5 Bonuses Are Easy to Add to Campaigns
With the right resources, adding a bonus to an affiliate campaign or your own
offer can be quite simple.
There are many ways to package and deliver
bonus offers depending on the type of niche you are marketing to, and whether
the product has been created by you or someone else. Most marketers have at
least a half dozen products sitting on their hard drives, waiting to be used,
gathering digital dust.
Chances are you have something right now in your
possession that could be used as a bonus. Bonuses are so simple to incorporate
that there is no excuse not to use them.
#4 Bonuses Can Fill the Gaps in a Product
When we talk about "filling the gaps" in a product, we are not talking about
promoting or selling a product that is incomplete or faulty.
What we are
referring to is the fact that no product can be 100% complete. For example, if
you are promoting an affiliate marketing course, the product itself may not
include a keyword research tool, but you can offer membership to a keyword
research site or usage of a simple keyword research tool in order to further
assist the buyers.
Another example; if you're promoting a product about
creating niche sites you could include a bonus that provides access to a PLR
site. There are many, many ways that you can add value to a product that is
specifically related to the topic of the product.
#3 Bonuses Justify the Cost For the Buyer
People make buying decisions based on emotion, but they justify those
purchases logically. Selling online primarily relies upon your ability to break
through a customer's resistance and appeal to them emotionally.
Even if
a prospect opens your email and reads your promotion, they aren't looking to be
sold to, they are looking for information. They may be intrigued by your message
and your headline and start to read more about the product being offered. Their
interest and desire are piqued, but they still have that stubborn logical side
to deal with.
The key to breaking through this resistance is to make the
product offer so unbelievably wonderful that they'd be stupid not to take
advantage of it. With the right bonuses, the price of the main product can be
justified several times over and make passing up on the offer extremely painful.
The customer will be able to appease their logical side and move forward
with the emotion that is driving them to buy.
#2 Bonuses Increase Conversions
When you understand tip #3, that bonuses justify the cost for the buyer, it's
logical to assume that it will result in increased conversions.
But few
marketers realize the impact that bonuses can have on conversion rates. Some
marketers have reported that bonus offers can increase conversions by 500% or
more! It's worth your time and your effort to put together bonus packages that
appeal directly to the interests of your target market.
#1 Bonuses Can Be Used as a Unique Upsell Method
What if you could sell additional products to a targeted group of people who
have already proven their interest in your niche and have spent money in that
niche?
With Bonus Upsells you can. The buyers of your product represent
an ultra-targeted group that is ready to spend more money. When they go to claim
their bonuses, you have the unique opportunity to offer them an upsell.
For example, if you offered a choice from several bonuses, when
they go to claim their selected bonus, you can offer them the option of taking
ALL of the bonuses for one low price.
Example 2: You
could (if you have the rights) make on offer to give them permission to use the
bonus items in thier own promotions, or even sell them PLR rights to the bonus
products
You'll instantly be able to add $20, $30 or $40 to the original
sale by selling the bonus products as a bundled package.
