How to get subscribers more motivated part 5
"Close Personally"
Want to create more loyalty and more credibility? Want more people to click on your links because they trust you?
Here's how you do it. At the close of your mailings – and this goes for solo mailings as well as your newsletters or reports – always close out with a personal message.
And, if you have any questions at all about this, please feel free to
email me at myname@myemailaddress.com. I'll be glad to help you in any way that
I can.
Best regards,
your name
Sounds simple enough, right?
Did you know that testing has shown an increase in as much as 27% more click-thrus simply by adding a similar tagline at the close of the mailing?
Why do you think that is? Simply because the reader feels like you are AVAILABLE to them. They feel like if they click where you say click and they have questions about it, that you'll respond to them.
That gives them more confidence and more confidence means they'll be more likely to take a look.
Close with a personal message.
Idea Number 18: "Use Interviews"
Here's a great way to use your list to increase your affiliate commissions.
Find a product or service that you want to promote to your list (remember, it must be targeted towards your specific audience for best results) and contact the author / developer of that offer and ask them for a short interview.
Either do the interview via email or, better yet, get them on the phone and record a short interview.
Then, do a mailing to your list (or any list for that matter) and let them know about an "exclusive interview" you have with "Well Known Guru" and explain all the things that are revealed in the interview.
Get them to your site where they can download the transcript of the interview and / or listen to the audio version.
Of course, your purpose of the interview is to get them to buy the product or service. So, in addition to the free content that your interviewee offers, you also have a strong recommendation at the end of the interview for the product or service ... through your affiliate link.
You can have the "landing page" where this interview is stored, designed with links to the product or offer.
And just like that you can have a higher open rate (subject link reveals an exclusive interview, so more people open the email) a higher click-thru rate (your benefit-laden message describes the great content in the interview and gets them to your site) and more profits (the interview and your specially designed page get more people to actually order the product or service).
Idea Number 19: "Write Original Ads"
Let me ask you a quick question:
Do I know your list members? Seriously.
Do I know them?
Do I know what they want?
Do I know what they respond
to?
Do I know their buying patterns?
Do I know what style of writing
they like?
Do I know them?
Of course not.
So, how can I possibly write them the BEST promotional email message? How can I write something that is specifically for them, without knowing them?
Answer is, I can't.
And yet, that's how many people approach their lists. They join an affiliate program; grab a pre-written solo mailing from the author of the product and they blast it out to their list.
Does the author of that product know your list? Of course not. Then why let him write the mailing to your list?
Sure, he knows his product. And he may have an ezine ad that is pulling a great response to his list and maybe even a lot of lists. But, you will almost always get greater results when the mailing you send to your list is from YOU.
Your list members know YOUR style. They can spot an ad from someone else a mile away. They know if it's coming from you or if its not coming from you.
I can guarantee you that a well-written ad in YOUR style will outpull a well-written ad from someone else. It's YOUR list. You know them better than anyone.
So, what you do is take that standard pre-written ad from Mr. Affiliate Program and you TWEAK it. You take the important aspects of it and you add in your own personal flair, your own style, your own words.
You say the same basic thing, but you say it YOUR way.
Conclusion
So, there it is. I've shared with you some of the best "money-making ideas" that I personally use and other successful marketers use to increase profits from opt-in lists.
It may seem overwhelming.
Here's my suggestion:
Pick ONE thing and do it.
You can't use all of these techniques at the same time.
Review the materials and choose the ONE strategy that grabs your attention the most and apply it.
There is plenty of time to get them all done in the future.
But, the future begins right now.
So, pick out the ONE idea that you feel like just totally made sense to you and do it.
The key is to GET STARTED.
You can't score any points until you get off the bench.
Get in the game.
